How do I make money from my homepage? How can I sell banner ads? How do I get started in online advertising?
On the surface these all seem like simple questions. The reality though is that there are a whole range of options out there available to you. No single one is the correct answer. Let's simplify things a little bit by assuming you have one banner ad per page on each page of your site.
There are essentially four ways to sell advertising on your site:
1. Flat Rate – The advertiser pays you flat rate to display their advertising on your site for a certain period of time.
2. CPM – Cost Per Thousand. The advertiser pays you a certain rate for every 1,000 ad impressions.
3. CPC – Cost Per Click. The advertiser pays you a fee every time a user click on one of their advertisements.
4. CPA – Cost Per Acquisition or Cost Per Action. The advertiser pays you a fee every time a user click on their ad and continues onto their site and performs an agreed upon action. This may be purchasing a product, registering for a newsletter, or any other action that has value to the advertiser.
Regardless of how you choose to sell ads on your site, the way you will track the value of each ad unit will be by calculating your effective CPM. If you sold your banner ads on a flat rate basis for $1,000 and served 100,000 pages, your effective CPM for that ad unit is $1,000/100 (since CPM is per THOUSAND page views) = $10 CPM. If you sold your ads on a CPC basis and got 200 clicks at $0.25 each or $50, your effective CPM is now $50/100 = $0.50 CPM.
As a publisher, your goal is to maximize the value you receive from each web page of your site. This value is called the RPM or Revenue Per Thousand Page Views. RPM is the basic metric online advertising operations executives use to gauge the health of their ad sales.
"RPM is the basic metric online advertising operations executives use to gauge the health of their ad sales".
To calculate RPM you add up the effective CPM of each ad unit on a page. For instance, if you had three ad units on a page selling for $3, $5, and $10 effective CPM's, then your RPM would be 3 + 5 + 10 =$18 RPM. Another way to calculate RPM is to take the total dollars earned from your site and divide by the number of page views. For instance if you know you made $5,000 in one month and displayed 100,000 page views, your site wide RPM is $50.
We increase RPM over time by selling a variety of ad types and using a variety of targeting criteria. To get started, first you must attempt to establish an RPM floor for your site. This serves as the minimum amount you expect to earn from your site.
Author By :Fritz Rollins
Showing posts with label websites. Show all posts
Showing posts with label websites. Show all posts
Saturday, February 16, 2008
Sunday, January 13, 2008
3 Websites That Will Drive More Traffic To Your Internet Business Blog
There are as many ways as there are ideas to get visitors to come to your blog. In this article we'll focus on social bookmarking and news websites. Let's look at 3 and see how they work.
OnlyWire.com
By definition OnlyWire is a social bookmarking service that allows you to submit your articles or blog posts to many social bookmarking websites at once. Social bookmarking allows internet users to classify pages they would like to bookmark with tags instead of keeping them in a bookmark folder on their computer. These bookmarks can then be shared by all online users of the social bookmarking website. The theory behind social bookmarking websites is that if you find something interesting or useful on the web then the odds are high that someone else using the bookmarking website will find it interesting as well.
Social bookmarking websites are very popular with the major search engines, so if your blog posts can be found on these social bookmarking sites they will be noticed by the search engines as well. Additionally, as people bookmark resources that they find useful, resources that are of more use are bookmarked by more users. Thus, such a system will "rank" a resource based on its perceived utility. This is arguably a more useful way to get information than other systems which rank resources based on the number of external links pointing to it.
When you create an account with OnlyWire you'll be initially asked to sign up for all of the bookmarking sites that OnlyWire will submit your blog posts to. This initial effort will allow OnlyWire to bookmark you blogs on 10 or more social bookmarking sites all from a button installed on your browser's tool bar. Once you set up your account and are ready to submit a post you'll simply need to enter the title of the post, a short description, the main keywords that describe your post(tags), and the category that it fits. Over time you will find more and more of your posts ranking in the search engines.
Stumbleupon.com
StumbleUpon works on the same premise as OnlyWire and is also assigned a button on your browsers tool bar for when you are ready to submit your content. The difference with OnlyWire is that there is also a community component so you can add friends to your account and let them see what you've been bookmarking and vice versa. You can form networks of people with similar bookmarking interest, and vote on sites that have been bookmarked.
Digg.com
Submitting your blog posts to Digg.com is a great and fast way for quality traffic. Digg was create for people to share content from anywhere on the web. You can create an account to submit your posts which are then read and rated by it's users. By submitting informative and helpful items you can create popularity and be promoted to the front page. This can create a stream of traffic that lasts a long time and potentially cause your blog to be seen my millions of users. Another advantage of Digg is that all information is equal when it is submitted and only becomes ranked higher by the people who vote for it. If you have a way of tracking the traffic to your blog you will notice visitors from Digg after every submission from people across the globe.
As you can see, there are many ways to get free traffic to your internet business blog. These methods don't take much time at all and can have a long lasting effect on your blog traffic. Social bookmarking websites are also significant to the search engines which is where most websites and blog traffic comes from. Becoming consistent at using these sites every time you make a new post is the technique will work to get some good traffic to your internet business blog.
OnlyWire.com
By definition OnlyWire is a social bookmarking service that allows you to submit your articles or blog posts to many social bookmarking websites at once. Social bookmarking allows internet users to classify pages they would like to bookmark with tags instead of keeping them in a bookmark folder on their computer. These bookmarks can then be shared by all online users of the social bookmarking website. The theory behind social bookmarking websites is that if you find something interesting or useful on the web then the odds are high that someone else using the bookmarking website will find it interesting as well.
Social bookmarking websites are very popular with the major search engines, so if your blog posts can be found on these social bookmarking sites they will be noticed by the search engines as well. Additionally, as people bookmark resources that they find useful, resources that are of more use are bookmarked by more users. Thus, such a system will "rank" a resource based on its perceived utility. This is arguably a more useful way to get information than other systems which rank resources based on the number of external links pointing to it.
When you create an account with OnlyWire you'll be initially asked to sign up for all of the bookmarking sites that OnlyWire will submit your blog posts to. This initial effort will allow OnlyWire to bookmark you blogs on 10 or more social bookmarking sites all from a button installed on your browser's tool bar. Once you set up your account and are ready to submit a post you'll simply need to enter the title of the post, a short description, the main keywords that describe your post(tags), and the category that it fits. Over time you will find more and more of your posts ranking in the search engines.
Stumbleupon.com
StumbleUpon works on the same premise as OnlyWire and is also assigned a button on your browsers tool bar for when you are ready to submit your content. The difference with OnlyWire is that there is also a community component so you can add friends to your account and let them see what you've been bookmarking and vice versa. You can form networks of people with similar bookmarking interest, and vote on sites that have been bookmarked.
Digg.com
Submitting your blog posts to Digg.com is a great and fast way for quality traffic. Digg was create for people to share content from anywhere on the web. You can create an account to submit your posts which are then read and rated by it's users. By submitting informative and helpful items you can create popularity and be promoted to the front page. This can create a stream of traffic that lasts a long time and potentially cause your blog to be seen my millions of users. Another advantage of Digg is that all information is equal when it is submitted and only becomes ranked higher by the people who vote for it. If you have a way of tracking the traffic to your blog you will notice visitors from Digg after every submission from people across the globe.
As you can see, there are many ways to get free traffic to your internet business blog. These methods don't take much time at all and can have a long lasting effect on your blog traffic. Social bookmarking websites are also significant to the search engines which is where most websites and blog traffic comes from. Becoming consistent at using these sites every time you make a new post is the technique will work to get some good traffic to your internet business blog.
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