Is India waking up for Corporate Blogging?

Corporate blogging, India awakens !

Since the rise of Social Networks like Orkut in India everyone are looking at possible ways to leverage this phenomenon to gain benefit in one way or the other. It’s not only the networking bug has bitten but now they are trying how to use these networks for Social marketing.


SOCIAL MARKETING:

Though the marketing on social media platforms and other social networks earlier was not upto the mark, now it seems marketers are more interested in knowing the "right" way of social media marketing.
Brand marketers have started realizing the opportunity in communities by launching their own brand communities, like Sunsilkgangofgirls or whispers beingirl.co.in or ponds i-blushed.com. They now seem to be realise the value of engagement vs push/spam/banner advertising. And this engagement isn’t only related to Marketers launching brand sites it also moves on to sponsoring online spaces where its target audience is engaged and also being present on those platforms. For example xbhp.com a biker’s community which was started as an individual forum was sponsored by Castrol at an early stage. Besides for sponsored communities one also sees a great use of these social networks with respect to creating groups of employees and fans to promote ones brand.


SOCIAL RECRUITING:

Social Networking has started attracting the HR managers and recruiters who have had enough of sifting and sorting through millions of resumes. Social networking & business networking are fast becoming hunting grounds for recruits.Recently even techtribe which is techie social network launched job referrals for its users and is also giving an iphone as a freebie to attract more visitors.

According to me Blogs especially corporate blogs can be a powerful way of attracting like minded and knowledgeable talent that understands your business and can connect and participate in the conversation with you. But unfortunately very few Indian companies have exercised the blogging option to hire prospective employees.