Mobile Marketing v/s Internet Marketing

Mobile marketing will be bigger than online,

There is lot been said and written about mobile marketing in India. With more than 200 million (both CDMA and GSM) mobile subscribers as compared to 35 million internet users, this medium offers a wider audience base.

Though, in spite of such huge market size available, not many media planners are looking mobile as marketing option. Recently, ad spends on mobile stood at around Rs 8/- to 10/- crores.On the other hand,

Internet marketing is reach sky high in terms of marketing opportunities. Of late, internet advertising has seen a humongous growth in advertising, around Rs 200 crores is spend on internet. Internet being more of interactive medium, it’s become the first choose for the advertisers to glue in their target audience and communicate the message to them effectively.

Advantages in both mediums

Mobile Marketing

1) Wider audience
2) Better in getting responses from customers
3) SMS based campaigns and recently used WAP based campaigns
4) Good for promotions and discount coupons
5) Can be targeted

Internet Advertising

1) Interactive and active audience.
2) More effective for carpet bombing
3) Viral based campaigns and now having more interactive based campaigns
4) Can be used for branding and click to call promotions
5) For mass communications

Similarity in both mediums

• The mediums are very effective in engaging the target audiences for longer time frame.
• Target based communications are still possible.
• The customers are readily interested in knowing and understanding the communication